Introduction

Tattoos have been a part of my life since I was 13 years old. They’ve served as a visual diary, capturing the highs and lows of my journey—from homelessness and addiction to gang life, trauma, and eventually prison. Each piece of ink tells a story, a moment in time that shaped who I was.

But as I’ve grown, transformed, and evolved, some of those tattoos no longer align with who I am today. They reflect values I’ve outgrown and choices I no longer stand by. While they were once symbols of survival, they now hold me back, tethering me to a past I’ve worked hard to leave behind.

A few months ago, I crossed paths with someone from Tatt2Away, and it felt like destiny. I learned about their revolutionary tattoo removal solution—a process as transformative as my own journey.

This journey of removing the past isn’t just about erasing ink—it’s about reclaiming my canvas and creating space for the future.

The Need for a Fresh Start

Over the years, I’d thought about removing some of my tattoos. But traditional laser removal never made sense to me. The idea of having laser explode into my skin didn’t sit right. I wanted a process that felt healthier and aligned with the journey I was on—a way to remove the past without adding new layers of harm.

Just recently, I learned about Tatt2Away, a company revolutionizing the tattoo removal process. Their non-laser approach is safer, more effective, and works with the body’s natural healing processes to lift ink out of the skin. Instead of breaking down the ink inside the body, Tatt2Away uses a patented method to form a scab that naturally falls off, taking the ink with it.

My First Tatt2Away Session

On November 21st, I took the first step in removing a tattoo on my leg that’s been with me since the days I was living a destructive life. For years, this tattoo felt like a reminder of the struggles I’ve overcome, but it also kept me tied to a version of myself that no longer exists.

The Tatt2Away process was much smoother and less painful than I expected. Thanks to their advanced numbing cream, some areas didn’t hurt at all, and the entire session felt empowering. Unlike laser treatments, which can feel invasive, this experience felt restorative—like peeling back a layer of the past to reveal a brighter future.

With just a few more sessions, I’ll have a clean slate, and I couldn’t be more excited about the progress. You can watch the full video of my experience [here].

In my latest How to Battle Podcast, I dive deeper into this topic, sharing stories from other formerly incarcerated individuals and the meanings behind their tattoos. You can listen to these powerful stories [here].

Why Tatt2Away Stands Out

Tatt2Away isn’t just a tattoo removal company—it’s a movement. Their process is:

• Natural and Safe: Tatt2Away works with the body’s natural processes, lifting ink out of the skin instead of breaking it down into the body.
• Effective Across All Colors: Unlike lasers, which struggle with certain ink colors, Tatt2Away’s technology removes up to 35% of any color ink with each treatment.
• Vegan-Friendly: Their methods align with those seeking ethical and natural solutions.
• Accessible: With over 60 certified locations across North America and Australia, Tatt2Away makes premium treatments available to people everywhere.

What excites me most is their mission to bring tattoo removal into prisons. This initiative can give countless individuals like me the chance to shed symbols of their past and embrace new opportunities. It’s about more than removing tattoos—it’s about removing barriers and providing second chances.

The Journey Ahead

Removing tattoos isn’t about forgetting where I’ve been—it’s about honoring my journey while making room for the future. Each session with Tatt2Away is a step toward reclaiming my canvas and reflecting on the person I’ve worked hard to become.

If you’ve been considering removing a tattoo, I can’t recommend Tatt2Away enough. Their process is less painful, more effective, and feels like a true fresh start. Whether you’re looking to remove a tattoo tied to a past you’ve outgrown or simply want to change your canvas, Tatt2Away offers a solution that’s aligned with nature and your personal growth.

Visit Tatt2Away’s website to learn more, find a provider near you, and start your own journey.

Conclusion

Tattoos tell stories, but they don’t have to define you forever. Thanks to Tatt2Away, I’m creating space for a new chapter in my life—one free from the symbols of the past and full of possibilities for the future.

If you’re ready to start your journey, contact Tatt2Away. It’s never too late to reinvent your canvas and take the first step toward a fresh start.

Take Care, and Keep Battling!

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Introduction

Recently, I had the incredible opportunity to lead a leadership training session at Google’s Playa Vista campus in California. This was more than just a professional engagement; it was a meaningful experience that allowed me to connect with a diverse group of individuals and share my insights on transformative leadership. I am deeply grateful to my friends at Google for providing me with this platform and to all the participants who made the session an overwhelming success. In this blog, I want to reflect on the experience, the impact it had, and how it reinforced my belief in the power of effective leadership.

My relationship with Google goes back many years, rooted in a mutual commitment to growth and innovation. Google has been more than just a business partner; the people there have been instrumental in supporting the foundation of my work and the growth of my company. Over the years, this bond has evolved, leading to collaborative opportunities like the leadership training session I recently conducted.

The trust and support from my friends at Google have been invaluable, and this training session was a testament to the strength of our relationship.

The leadership training session at Google was a unique and enriching experience. I was invited by a close friend who leads the Lead Generation team at Google—a team composed of highly intelligent individuals from various corners of the world. The diversity within the group was both a challenge and an opportunity. It required me to adapt my leadership principles to resonate with a global audience, each bringing their own perspectives and experiences. Despite the challenges, the session was incredibly successful, and the feedback I received was both humbling and inspiring.

One of the key challenges in leading such a diverse group is understanding and respecting the cultural differences that each participant brings to the table. Leadership is not a one-size-fits-all approach; it requires sensitivity to these differences and the ability to adapt strategies accordingly. During the training, I focused on creating an inclusive environment where every participant felt valued and heard. This not only enhanced the effectiveness of the training but also reinforced the importance of diversity in leadership.

Central to the success of the leadership training was the application of my P.R.I.C.E. Methodology—an approach I have developed and refined over the years. I demonstrated how these principles can be applied in real-world scenarios, especially in high-pressure environments like those at Google. The methodology is designed to be adaptable, making it relevant across industries, from tech to manufacturing.

Key Takeaways from the Google Leadership Training

The feedback from the participants at Google was overwhelmingly positive, and it highlighted the key takeaways from the session. These testimonials not only affirmed the effectiveness of the P.R.I.C.E. Methodology but also provided valuable insights into what resonated most with the group.

Ownership of Destiny and Accountability

One of the major takeaways was the concept of ownership and accountability. Participants appreciated the emphasis on being accountable for their actions, which they found crucial for both personal happiness and achieving their goals. This principle encourages leaders to take control of their destiny, fostering a proactive and responsible leadership style.

The Power of Words in Leadership

Another significant takeaway was the power of words. The participants were struck by the idea that the words we choose can have a profound impact on others, even in brief interactions. This reinforced the importance of mindful communication in leadership, where every word can shape perceptions and outcomes.

The Role of Education in Leadership

Education, both traditional and non-traditional, was another theme that resonated with the group. The session reminded participants of the value of continuous learning and the importance of being grateful for the education they have received. This takeaway underlined the role of knowledge in empowering leaders and shaping their ability to lead effectively.

Personal Reflections on Leadership and Influence

Throughout the session, I shared personal reflections on the nature of leadership and influence. One of the ideas I explored was the concept of a common connection—we are all fortunate to have been influenced by great leaders at some point in our lives. These leaders may be people we’ve met or simply figures we admire from afar, but their impact is undeniable.

Influence from Afar: Leaders We’ve Never Met

Sometimes, the most profound influence comes from leaders we’ve never met. Whether it’s a character in a book, a story, or a social media influencer, these figures can guide and inspire us just as much as those we interact with directly. This idea resonated with many participants, who shared their own experiences of being inspired by distant figures.

The Myth of the ‘Self-Made’ Leader

I also addressed the common myth of the ‘self-made’ leader. In reality, no one achieves success entirely on their own. There are always people behind the scenes—mentors, colleagues, friends—who contribute to our journey. Recognizing these contributions is crucial for understanding the true nature of leadership and success.

The Reality of Negative Leadership

However, not all leadership influences are positive. In today’s world, we sometimes encounter leaders who lead through selfishness or negativity. These experiences, while challenging, offer valuable lessons. By learning from negative leadership, we can strive to be better leaders ourselves, leading with love, empathy, and compassion.

The Purpose of My Leadership Program

The purpose of my leadership program is to share the principles and experiences that have shaped me as a leader. The P.R.I.C.E. Methodology is at the heart of this program, designed to create transformative leaders across various industries. Whether in tech, manufacturing, or any other field, these principles are adaptable and impactful, providing leaders with the tools they need to inspire and lead effectively.

Testimonials from Google Participants: Real Impact

The impact of the leadership training session was evident in the testimonials shared by the participants. Here are a few that particularly stood out:

“Probably the most memorable moment during my time at Google.”

“You are the owner of your destiny and by being accountable for your actions, you will be both happier and also increase the likelihood of achieving your goals.”

“PRICE – loved the idea of how a strong purpose and challenging yourself and people around you makes an important component of leadership. Also, thank you for sharing an inspiring story that gives a lot of perspectives.”

“Biggest takeaway was learning about the power of words, especially the power your words can have on others even if only in a brief interaction.”

“Your educated mind is the most powerful thing in the world while the words you speak can have infinite impact.”

“Perspective! Life is a lot bigger than these 4 walls. How you impact a person day-to-day is a lot bigger than you may think.”

“This session reminded me to be very grateful for the education I have received so far in my life. I love that you emphasized the importance of education, whether it be through traditional means or something nontraditional.”

As leaders, we have a moral obligation to inspire and transform. The impact of effective leadership extends beyond the workplace—it influences lives and shapes the future. My hope is that the principles shared in this session will inspire others to take up the mantle of leadership and make a positive difference in their organizations and communities.

Extending the Invitation: Join the Transformative Leadership Journey

I want to extend an invitation to anyone interested in transformative leadership to explore the P.R.I.C.E. Methodology further. This two-hour interactive training program, complete with Q&A, is designed to equip leaders with the tools they need to lead effectively in any industry. If you’re interested in learning more or bringing this program to your organization, please reach out.

Reflecting on the leadership training session at Google, I am filled with gratitude and a renewed sense of purpose. The experience not only reinforced the principles I’ve developed over the years but also confirmed the importance of sharing these insights with others. Leadership is a journey—one that requires continuous learning, resilience, and a commitment to making a positive impact. I look forward to continuing this journey with others who are equally passionate about transformative leadership.

F.A.Q.S

How can the P.R.I.C.E. Methodology be adapted for different industries?

The PRICE Methodology is highly adaptable and can be applied across various industries, including tech, manufacturing, and more. The key is to tailor the principles to fit the specific needs and challenges of the industry.

What makes this leadership training different from others?

This leadership training is unique in its focus on transformative leadership. It’s not just about developing skills; it’s about changing mindsets and inspiring leaders to make a lasting impact.

How can I get involved in the leadership training program?

If you’re interested in participating in or organizing a leadership training session, please reach out to me. We can discuss how the program can be tailored to meet the needs of your organization or team.

Success is not an accident; it is the result of deliberate actions, consistent effort, and a clear understanding of what truly drives you. This is the foundation of the PRICE Method, a powerful framework I’ve developed to help you achieve personal success by focusing on five essential principles: Purpose, Routine, Inspiration, Confidence, and Education. After years of overcoming significant challenges, including 17 years in prison with three in solitary confinement, I have learned firsthand the transformative power of these principles. Today, I’m excited to share them with you in my course, designed to help you find more meaning in your life, accomplish your goals, and ultimately unlock your true potential.

THE FIVE PRINCIPLES TO ACHIEVE PERSONAL SUCCESS

1. Purpose: The Foundation of Your Journey

Purpose is the cornerstone of success. It’s about identifying your “why”—the driving force behind your daily actions. In the course, we delve into how to discover your purpose, craft a personal mission and vision statement, and align your life’s actions with this newfound clarity. Purpose doesn’t have to be something grand; it can start small, like caring for a loved one, and evolve as you grow. What matters is that you have a direction and a reason to keep moving forward.

2. Routine: The Daily Blueprint for Success

Once you’ve identified your purpose, the next step is to establish a routine that supports it. Success is built on consistent, daily actions that align with your goals. Whether you aspire to be an athlete, a doctor, a mechanic, or excel in any other field, your routine is crucial. This course will help you design a daily routine incorporating goal-oriented activities and practices like gratitude. Remember, small, consistent efforts compound over time, leading to significant growth and success.

3. Inspiration: Fuel for Your Ambitions

Inspiration is the fuel that keeps you going, especially when motivation is lacking. It’s essential to find sources that push you to pursue your goals and maintain your routine. Whether it’s through books, mentors, music, or vision boards, inspiration plays a critical role in keeping you focused and driven. The course will guide you in identifying what personally inspires you and how to leverage it to overcome challenges and stay on track.

4. Confidence: The Courage to Pursue Your Dreams

Confidence is the courage to pursue your goals and step outside your comfort zone. It involves taking risks, trying new things, and celebrating small victories. Building confidence requires positive self-talk, pushing through fear, and avoiding comparisons with others. The course emphasizes the importance of striving to be better each day than you were the day before. You’ll also learn how developing habits like regular exercise and continuous learning can significantly boost your confidence over time.

5. Education: The Key to Lifelong Growth

Education is the foundation of all other principles. It encompasses self-learning, formal education, and a commitment to continual growth. Education deepens your understanding of your purpose, helps you establish effective routines, provides inspiration, and strengthens your confidence. No matter your background, education levels the playing field and unlocks opportunities for personal and professional success. This course will encourage you to embrace lifelong learning as a critical component of your journey.

REGISTER HERE

Why This Course Matters

The principles I teach in this course have been instrumental in transforming my own life. After overcoming the challenges of incarceration, I began mentoring young people, helping them navigate their struggles using these same principles. The success of my mentorship inspired me to package this knowledge first into a book (The Price) and then into this concise yet powerful course, allowing me to reach more people and create a more lasting impact.

Who Will Benefit from This Course

This course is designed to benefit everyone, but it’s particularly focused on young people between the ages of 15 and 24, providing them with the tools and guidance they need to get the ball rolling in their lives by having a structured set of principles to help them find meaning in their lives, accomplish goals, and achieve personal success. Whether you’re facing obstacles in your personal life, career, or education, the PRICE Method offers a structured path to success.

You Will

• Learn how to discover your true “why” and use it to guide your actions and decisions.
• Learn the importance and steps to develop daily habits that support your goals and keep you on track.
• Learn how to stay Motivated and find and leverage sources of inspiration that keep you focused and driven.
• Learn to cultivate the self-assurance needed to take risks, overcome fears, and celebrate your progress.
• Learn the importance of embracing continuous learning as a tool for personal and professional growth.

The PRICE Method is more than just a framework; it’s a mindset and a way of life. By applying these principles, you can become a better version of yourself and transform your life in ways you never thought possible. This course is your guide to achieving lasting success, no matter where you start.

Enroll Today and Start Your Journey to Success

Don’t wait for success to find you—take charge of your future by enrolling in this course today. The tools, strategies, and insights you’ll gain are designed to empower you to take control of your life and shape the future you’ve always envisioned. Whether you’re aiming to overcome personal challenges, achieve your goals, or simply become the best version of yourself, the PRICE Method will guide you every step of the way. REGISTER HERE

This course is not only a valuable resource for you but also a powerful gift for someone else, especially a young person in your life who could benefit from guidance and direction. By sharing this course, you’re giving them the most impactful gift of all: the opportunity to unlock their potential and set the stage for success. Sometimes, all it takes is the right system to turn dreams into reality, and this course provides that proven system—one that has already transformed the lives of countless young people. Empower them to take that first step, and watch as they grow into the person you’ve always believed they could be.

Conclusion

Success is not a destination but a journey, and the PRICE Method is your guide. By focusing on Purpose, Routine, Inspiration, Confidence, and Education, you can achieve your goals and live a more meaningful life. This course is more than just a learning experience—it’s an opportunity to redefine your path and unlock the doors to a better life.

FAQs

1. What makes the PRICE Method different from other success frameworks?

The PRICE Method is unique because it is grounded in real-life experience and challenges. It focuses on practical, actionable steps that anyone can apply, regardless of their background or current situation.

2. Is this course suitable for people outside the 15-24 age range?

Absolutely. While the course is particularly focused on young people, the principles and strategies taught are universally applicable and can benefit anyone looking to achieve their goals and transform their lives.

3. How long does it take to see results with the PRICE Method?

Results vary depending on individual commitment and effort. However, many people begin to see positive changes within a few weeks of consistently applying the principles taught in the course.

4. Do I need any prior knowledge or experience before taking this course?

No prior knowledge or experience is required. The course is designed to be accessible to everyone, regardless of their starting point.

5. How is the course delivered?

The course is delivered online through a series of video lessons, interactive exercises, and downloadable resources, allowing you to learn at your own pace and on your own schedule.

Carlos Vasquez

BOOKS BY CARLOS VASQUEZ

• The P.R.I.C.E. (on Amazon)
  Five Principles to Break the Bonds of Trauma and Achieve Personal Success.
• Warrior in the Garden: 7 Rules for Men (on Amazon)
  Discover what it truly means to be a man in today’s world.

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